Built for the Wholesale Industry
Prodja is an Australian wholesale platform built out of a frustration most wholesalers will recognise.
- The problem
Phone calls and spreadsheets were everywhere
Australian wholesale businesses were still taking orders by phone, chasing reps for paperwork, and managing customers in spreadsheets — while every other part of business had moved on.
- The decision
We decided to build it ourselves
Generic global tools missed the way wholesale actually works in Australia — the account terms, the rep-driven sales model, the relationships. So we built Prodja from scratch for this market.
- Today
One platform, three connected products
A mobile app for field reps, a self-service B2B portal for customers, and one central hub to manage it all. Built in New South Wales and focused on the Australian market first.
- Where we're going
More integrations, more industries
We're expanding accounting integrations, adding industry-specific features, and building with our early customers — the businesses shaping what gets built next.
How We Work
Transparent pricing, always
No hidden charges, no 'call us for a quote'. Every plan is published with clear limits so you know exactly what you're paying for. Setup is free on annual plans — our team handles everything.
Built for field teams, not finance teams
Every feature in Prodja is designed around how reps actually work — on the road, at a customer's warehouse, on a phone screen. Not around what looks good in a demo.
Direct access while we're early
We're a small team and we're still building. Early customers get direct access to the people making product decisions — your feedback shapes what gets built next.