Stop Taking Food & Beverage Wholesale Orders by Phone
Prodja gives Australian food and beverage wholesalers a mobile app for field reps and a self-service portal for venues — so orders come in 24/7 without your team picking up the phone.
How Prodja Fits Food & Beverage Wholesale
Reps take orders at the venue, not back at the office
Your sales rep walks into a café, hotel, or restaurant, pulls up the catalogue on their phone, and submits the order before they leave. No paper dockets, no end-of-day data entry.
Customers order their regular stock online at any time
Give each venue a login to your branded B2B portal. They see their negotiated pricing, reorder their usual products in a few clicks, and submit — without calling anyone.
Customer-specific pricing built in
Every food and beverage wholesale account has different terms. Prodja stores per-customer pricing so reps and customers always see the right price — no quote sheets, no margin errors.
Volume and bulk order support
B2B buyers in food and beverage order in cases and pallets, not units. Prodja handles bulk quantities and volume-based pricing natively.
Xero sync keeps your accounts clean
Orders confirmed in Prodja push directly to Xero as invoices. Your accounts team always has current data without chasing the sales team for paperwork.
Real-time stock visibility
Reps and customers see current stock levels when they order. Fewer awkward calls about out-of-stock items after orders are placed.
How Food & Beverage Wholesalers Use Prodja
A typical food and beverage wholesale operation has reps visiting cafés, restaurants, hotels, and retailers on a regular route. Each venue has negotiated pricing, ordering habits, and specific products they buy.
Without a proper tool, orders come in by phone, text, and email at all hours. Reps write orders on paper and enter them later. Customers call to check what's in stock. Accounts are chasing invoices manually.
Prodja replaces that entire cycle. Reps submit orders on-site from the app. Customers who prefer to self-serve log into the portal and order themselves. Everything flows into Prodja Hub and then into Xero. Your team spends less time on admin and more time on the relationship.