Give Your B2B Customers a Portal to Order Online
Prodja Wholesale Storefront gives each of your wholesale customers a private login to your branded portal. They browse your catalogue with their pricing and place orders whenever it suits them — without calling or emailing your team.
How the Wholesale Storefront Works
A branded portal that looks like yours
Your B2B customers log in to a portal with your branding — not a generic marketplace. They see your products, your pricing, your logo. It's an extension of your business, not a third-party platform.
Account-specific pricing built in
Every wholesale account has negotiated pricing. Each buyer sees only their price when they log in — no confusion, no margin exposure, no calls asking 'what's my price on this?'
Orders come in while your team is asleep
A buyer who wants to place an order at 10pm on a Sunday can. The order lands in Prodja Hub and syncs to Xero automatically. Your team sees it first thing Monday morning, already in the system.
Easy reordering of past purchases
Buyers can view their order history and reorder previous purchases in a few clicks — particularly useful for accounts that stock the same products regularly.
Quote requests for new products
If a customer wants to order something they haven't bought before or needs a special arrangement, they can submit a quote request through the portal. It flows into Hub for your team to respond to.
Real-time stock visibility
Buyers see current stock levels when they order, reducing the number of orders that need to be adjusted after submission.
Who This Is For
The Prodja Wholesale Storefront is for wholesale businesses whose customers already know what they want and just need a fast, reliable way to order it.
This is common in food and beverage (a venue reordering their regular stock), gift and homewares (a retailer restocking lines between seasons), beauty and health (a salon ordering their monthly supplies), and any business with a recurring B2B customer base.
These customers don't need to be sold to — they need a frictionless way to order. The phone call is friction. The email is friction. A portal with their pricing and their history removes the friction entirely.
For customers who are new, or for orders that need quoting, the quote request flow is there. For everything else, self-service is faster for everyone.