Let Your Retail Buyers Order Online — Any Time
Prodja gives Australian gift and homewares wholesalers a branded B2B portal and a mobile sales rep app. Your buyers get a professional ordering experience. Your team gets out of the phone loop.
How Prodja Fits Gift & Homewares Wholesale
A branded portal your retail buyers can order from directly
Gift and homewares buyers want to browse at their own pace, not wait for a rep to call back. Give them a login to your portal and let them place orders — with their account pricing — whenever they're ready.
Your full catalogue with images and variants
Showcase your range properly. Prodja supports product images and variant options (colour, size, finish) so buyers see the product as clearly in the portal as they would at a trade show.
Trade show and showroom ordering on a tablet
The Prodja Sales App works on tablets — ideal for taking orders at trade shows and showrooms. Reps and buyers browse the catalogue together on a large screen and submit orders on the spot.
Quote workflow for new accounts
For buyers you're quoting for the first time, reps can create a formal quote in the app, share it for approval, and convert it to an order once agreed — all tracked in Hub.
Customer-specific pricing for wholesale accounts
Retailer A gets different pricing to Retailer B. Prodja stores per-account pricing so every buyer sees exactly their terms — no manual price sheets, no margin mistakes.
Order history and easy reordering
Buyers can see their full order history in the portal and reorder previous purchases with a few clicks. Particularly useful for accounts that restock the same lines each season.
How Gift & Homewares Wholesalers Use Prodja
Gift and homewares wholesale is relationship-driven, seasonally intense, and catalogue-heavy. Buyers want to browse properly before they commit. Reps are often at trade shows for weeks at a time, taking orders on paper and entering them later.
Prodja fits into both scenarios. At a trade show, reps use the tablet app to walk buyers through the range and take orders on the spot. For accounts that prefer to order independently, the branded portal gives them a professional self-service experience with their specific pricing and product visibility.
Everything feeds back into Prodja Hub, where your team can manage orders, update product availability, and sync invoices to Xero — without chasing anyone for data.